The objective of the Stop Diabetes redesign was to increase acquisition and consumer engagement across channels.
The new design offered a strong engagement path—Join The Movement, where people were asked to take an immediate follow on action like donate, volunteer, advocate or participate in a walk or bike event.
The pledge map (a Google/Convio mash up) visually represented all actions on a national and local level.
Of the 8,000 people who pledged, 40% took the follow on action.
Winner of 2013 Webaward
Site designed for Beaconfire.
